Welcome to EVOKE Research
Featuring the Interactive Focus Group Report.
Real insights.
Complete with body language.
Why just read a Qualitative Research report, when you can show it!
Discover Evoke Clients like Bayer HealthCare, Animal Health; ATB Financial, Arysta LifeScience, University of Missouri and others already know.
Sure, what they think is important. But how they feel is often the deal-breaker. Learn More
Research grounded in grounded theory. From transcripts to insight in 4 simple steps. Learn More
Our “show and tell” reports are interactive presentations as dynamic as the focus groups themselves. Learn More
You’re probably familiar with the standard focus group procedure. Assemble the group, record the responses, and deliver a handsome coil-bound report or digital presentation. EVOKE takes you a lot further, handing you the insights and analysis you need, plus an engaging new interactive tool. The EVOKE Video Vignette®.
It’s Show and Tell taken to the limit.
More than just content. It’s a conversation.
Customers don’t have answers. They have perceptions, prejudices and preferences shaped by experiences with you, your policy, products, or brand. In short, it’s a conversation — and EVOKE research steps confidently into that conversation, extracting the opinions that you can then choose to embrace or reject. We are account planners skilled at building the link between your customers and your marketing team.